Apple has unveiled its new TV
streaming platform, Apple TV+, at a star-studded event in
Jennifer Aniston, Steven Spielberg and
Oprah Winfrey were among those who took to the stage at Apple's
headquarters to reveal their involvement in TV projects
commissioned by the tech giant.
The platform will include shows from
existing services like Hulu and HBO.
Apple also announced that it would be
launching a credit card, gaming portal and enhanced news app.
The event was held in California and
Apple Chief Executive Tim Cook was clear from the start that the
announcements would be about new services, not new devices.
It is a change of direction for the
There had been much anticipation about
Apple's predicted foray into the TV streaming market, dominated
by the likes of Amazon and Netflix.
The Apple TV+ app was unveiled by
Steven Spielberg and will launch in the autumn.
Spielberg will himself be creating
some material for the new platform, he said.
The app will be made available on
rival devices for the first time, coming to Samsung, LG, Sony
and Vizio smart TVs as well as Amazon's Firestick and Roku.