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Time Is Money 

ITV has announced the launch of Time Is Money, a high-stakes quiz show that offers a unique twist: contestants begin with their prize money already on the line and must race against the clock to keep it. If they fail to answer correctly, their cash prize slips away. 

The new series will be hosted by Time Is Money will be hosted by Sara Davies, entrepreneur and star of Dragons’ Den. 

Katie Rawcliffe, Director of Entertainment & Daytime at ITV said: “It’s been fantastic to see our afternoon game shows continue to thrive this year with The Chase, Deal or No Deal, Lingo and Tipping Point all delivering strong ratings and growing audiences. 

“These shows have become a staple for daytime TV and we’re thrilled to add Time Is Money to the mix. With its unique blend of fast-paced quiz action and high-stakes drama, Time Is Money will perfectly complement our existing lineup, as will Sara Davies as host.” 

Sara Davies said: "I’m absolutely delighted to be hosting Time Is Money. This show is unlike anything you’ve seen before — it’s full-on, it’s exhilarating, and the pressure is real. It’s going to be a rollercoaster of excitement and tension, and I can’t wait to see who’ll keep their cool under pressure. Get ready for a make or break adventure, because time really is money!"

7 March 2025

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