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Sky/ITV Deal

ITV has agreed a £1.6bn deal with Sky, the owner of Sky News, for its media and entertainment arm following months of talks. 

The agreement, subject to shareholder and regulatory approval, will create the UK's largest commercial broadcaster. 

It aims to create a UK-focused streaming giant amid the challenge posed by larger, established US platforms such as Netflix and Amazon Prime Video. The integrated streaming platform will have over 16 million viewers every month, said Sky's chief executive Dana Strong. 

The deal includes the ITVX platform and ITV's free-to-air channels, but not ITV's studio operations. 

Under the agreement, ITV channels will remain free-to-air and shows like Coronation Street, Emmerdale, I'm a Celebrity... Get Me Out of Here! and Love Island will also remain outside a paywall. 

The combined business will also mean more free-to-watch sport on ITV services than ever before, which will "supercharge" ITV's sports offering, according to Ms Strong. 

Guarantees have been given to the studios wing of ITV, which is not included in the deal. 

The combined Sky and ITV entity will spend at least £2.1bn from 2028 to 2032. 

This commitment will support British programming, production and creative jobs across the UK, an ITV announcement said.

 The Sky-owned Love Productions, which makes the Great British Bake Off, is being sold to ITV for £200m to enhance "creative capabilities and portfolio breadth", the corporate announcement said.

6 July 2026 

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